Expert Website Marketing Consultants

Do you already own or run a website that isn't performing as well as it could? Our expert website marketing consultant can help you with the factors that determine how successful your website will be:

• Search engine optimisation (SEO) is the first step to having a successful website. SEO will bring visitors to your website. However, SEO by itself will not keep them there long enough to make an inquiry or a purchase.

• Design is probably the element of a website that is overlooked most often. Website owners can be blinded by their familiarity with their website. Your website's design must keep up with modern trends, or at least look like it has been updated recently. How do you feel about shops on the high street that haven't been renovated in years, especially when they're sitting next to other well known, up to date stores selling the same products? Which store would you rather shop at? It's exactly the same for websites and internet users. Would you buy a product from a site that looks like it hasn't been updated since 2001? Would you even trust that the company behind the site is still operating? The reason why companies like Amazon are so successful is because they keep on top of design trends, constantly updating the customer ‘s experience so visitors feel confident that their company is leading edge.

• Brand and product awareness are often ignored by owners of websites, who may be too close to their own brands and products to see the shortcomings of their presentation. How easy is it for visitors to your website to recognise who you are and what you are selling? Internet users are very impatient and will leave your website if it takes them more than three seconds to figure out what you can provide them.

• Ease of use. If potential buyers are frustrated by any aspect of your website you will lose sales time and time again, even when you're selling an exclusive product that cannot be bought elsewhere. You might think that your website's navigation is simple because you use it every day, but what about the members of the "three second hit brigade" who are visiting your website for the first time? How many pages does a user have to navigate before they can purchase a product?

Our expert website marketing consultant will provide you with advice and a report that you can use to make improvements yourself or take to a web design company of your choice.  With the help of York Interweb, your website can  become a more efficient tool for increasing your business's productivity.