Search Engine Optimisation

One of the key ways customers find your site is via a search engine, such as Google, Yahoo, Alta Vista etc. SEO is basically making your site search engine friendly, giving it a higher ranking so when someone searches for ‘guest house York’, for example, in Google, your York-based guest house site will be as near to the top of the results as possible.

Most people will not search deeper than the first few pages in a search result unless what they are looking for doesn’t come up in them.

The Process

1. We will work hard to understand your business and its website and research the best possible keyword phrases for your audience.
2. We'll target 2-3 keyword phrases per web page (for instance, ‘guest’, ‘house’, ‘York’ and the name of the guest house plus the unique qualities of the guest house).
3. York Interweb can provide you with search engine-friendly copy that will also appeal to your customers, or we can adapt your own existing text to include the necessary keywords and phrases.
4. Once your website is optimised, York Interweb will submit it to the search engines and directories.

The following procedures will be undertaken to optimise your web site:

1. Keyword Research
2. Develop great web site content
3. Implement great web site content
4. Optimise web pages
5. Submit to Directories
6. Submit to all major Search Engines *
7. Work on Linking strategy with other web sites

* Once your site has been submitted to all the search engines it can take up to 3 months before your site is listed, and a further 3 months before it's properly indexed with a page rank in Google. One way to speed up the process is to gain links from related sites that are already listed. Related links are very important as they direct more visitors to your site, visitors who already have an interest in your site’s genre.

Ongoing Search Engine Optimisation

Unfortunately SEO is not a fire and forget operation, it is something that needs to be worked at constanlty if you want your online business to succeed. Whether you're running a local flower shop or Julian Sambles running the Daily Telegraph's website, SEO is an evolving environment that you need to keep an eye on.

At York Interweb we offer you two options:

1. After your initial SEO work is completed we can give you advice on what you need to do to keep on top of your SEO campaign yourself, most of which won't cost you anything but time and effort.

2. You can pay York Interweb a monthly retainer fee to undertake the needed SEO work for your business website, checking back with us in  face-to-face meetings or via email etc to gauge the effectiveness of our efforts and make possible alterations in-line with the direction you want to take your business.

See SEO pricing for further details