Search Engine Optimisation

All sites designed by York Interweb will be optimised for search engines, if you already have a site you may be interested in using this service.

One of the key ways customers find your site is via a search engine, such as Google, Yahoo, Alta Vista etc. SEO is basically making your site search engine friendly, giving it a higher ranking so when someone searches for ‘guest house York’, for example, in Google, your York-based guest house site will be as near to the top of the results as possible.

Most people will not search deeper than the first few pages in a search result unless what they are looking for doesn’t come up in them.

You may also wish to consider which extension to use for your domain; .com, .us, .co.uk etc depending on who your target audience is - here is a complete list of domain extensions.

The Process

1. We will work hard to understand your business and its website and research the best possible keyword phrases for your audience.
2. We'll target 2-3 keyword phrases per web page (for instance, ‘guest’, ‘house’, ‘York’ and the name of the guest house plus the unique qualities of the guest house).
3. York Interweb can provide you with search engine-friendly copy that will also appeal to your customers, or we can adapt your own existing text to include the necessary keywords and phrases.
4. Once your website is optimised, York Interweb will submit it to the search engines and directories.

The following procedures will be undertaken to optimise your web site:

1. Keyword Research
2. Develop great web site content
3. Implement great web site content
4. Optimise web pages
5. Submit to Directories
6. Submit to all major Search Engines *
7. Work on Linking strategy with other web sites

* Once your site has been submitted to all the search engines it can take up to 3 months before your site is listed, and a further 3 months before it's properly indexed with a page rank in Google. One way to speed up the process is to swap links to related sites that are already listed. Related links are very important as they direct more visitors to your site, visitors who already have an interest in your site’s genre.

See SEO pricing for further details